WipeUp

A New Hygiene Experience.

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Roadmap – From Concept to Execution

Completed Stages

Ideation & Proof of Concept (POC)

A functional prototype was built, successfully demonstrating micro-mist wetting without tearing the paper.

Global Go-To-Market Strategy & Market Analysis

Market analysis across the US, Europe, Japan, and Israel, identifying a 15–20% adoption potential in the Israeli market.

Intellectual Property Protection (Patent analysis)

Patent application No. 327637 filed under an accelerated track, protecting the spiral mechanism and consumable lock-in system.

Full Engineering Definition & PRD Completion

Completion of PRD Version 6.0, including a fully closed-system architecture.

Current Stage

Engineering Documentation

Transition from conceptual designs to full engineering documentation (STEP files + BOM).

The Green Track – De-risking Seed Investment

The venture is now on "The Green Track": the business significance of completing the POC and early engineering definition is dramatic de-risking for Seed-stage investors. Since technological feasibility is proven and specifications are aligned, the risk of design failure during the prototype phase is virtually zero. This significantly shortens Time-to-Market and secures mass production costs against unexpected budget overruns. This represents the highest value-add of the current stage.

Future Milestones

Months 0–5

Development of a complete engineering prototype for presentation to paper corporations.

Months 6–12

Establishment of manufacturing infrastructure (CAPEX: ₪490,000), including cutting and packaging machines.

Months 12–18

Pilot in Israel (local production via partners like Hogla/Sano to reduce logistics costs), CE/FDA certification, and global launch.

Legal Milestone – Registered Design Approved

Legal Impact

This approval grants the company verified, exclusive intellectual property rights over the product's aesthetics, visual form, and ergonomics. It establishes an immediate legal barrier, completely blocking competitors from cloning or mimicking the device's appearance and allowing rapid enforcement against infringements.

Operational Impact

This approval eliminates any risk of future design-related legal injunctions, clearing the path for direct investment in mass-production injection molds (Tooling) with absolute confidence, ensuring long-term supply chain stability.

Quick Glance

Personal Hygiene Evolution

Human Capital – Team & Ownership

Asher

Founder & VP Operations

A hygiene domain expert with deep industry knowledge, responsible for supplier relations, global paper manufacturers, and leading market research.

Avi Nehama

Partner, VP R&D & Information Systems

Brings a strong IT background. Leads digital infrastructure, website development, investment platforms, and technical synchronization. Equity: 18%

Shimon

Operations & Procurement Manager

Handles financial operations, banking activities, regulatory processes, and legal registrations.

Work Plan & Financials

Investment to Date

~₪320,000
(₪200K cash + ₪120K founder work hours)

Funding Requirement

₪900,000
R&D (Prototype)$20K–$25K
CAPEX₪490K
IP & Regulation₪85K

CAPEX Breakdown

Main machine₪300K
Packaging₪40K
Shrink₪20K
Office & infrastructure₪130K

OPEX Forecast

~₪22,000/month (rent, taxes, insurance)

Technical Overview (Specs & IP)

Technical Specs

Dispensing & CuttingCustom length (0-30cm) with IR sensors + rotary encoder (±2mm accuracy)
Moistening SystemDermatologically approved liquid spray system that won't clog
Power & Protection2 AA lithium batteries (8–12 months), IPX4 moisture resistance

IP Portfolio

Patent No. 327637

  • Dual-dispensing (Dry/Wet) mechanism
  • 450mm spiral path & mist regulation
  • Proprietary lock-in mechanism for consumables

Extensions

  • Baby version (hypoallergenic)
  • Institutional version (anti-vandal design)

Investor Portal

Pre-money valuation

₪2.4M

Investment Terms

Current stage$20,000 per 1% (minimum 10%)
Post-prototype$50,000 per 1%
Post-pilot projection~$10M valuation (~$100K per 1%)

Business Model (Razor & Blades)

High-penetration device pricing (~$25)
100% Lock-in on proprietary paper rolls & liquid
Annual revenue per household: ~$88
Gross profit per household: ~$52
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FAQ – Investor & Customer Insights

A proprietary asymmetric sleeve ensures only original consumables activate the wet function.
No plumbing is required. It is a simple wall-mounted device powered by batteries, functioning as a complete bidet alternative.
No. Unlike standard wet wipes that cause severe plumbing issues, WipeUp uses standard toilet paper that is moistened on demand, making it 100% flushable and eco-friendly.
The spiral path (450mm), micro-mist system, and consumable detection mechanism.
Based on: ₪320K already invested, Engineering maturity (PRD), IP protection, $90B market potential.
Centralized device production + localized paper production to reduce shipping costs.
Minimal. Powered by standard AA batteries (8–12 months).
Yes. Dermatologically tested, hypoallergenic, alcohol-free, pH-balanced, compliant with CE/FDA standards.
~$88 revenue, ~$52 gross profit annually.

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